No one would ever pay $XXX for a photobook!
No one would pay $XXX for a pet photo session!
Are these statements facts or assumptions?
Assuming how much your target market will pay for your pet photography services will only hurt you. In order to market to your target audience, you need to ask them. Go ask your clients if they would pay $XXX for a photobook and see what they say.
Believe me, they will tell you their opinion and they might even give you some tips about how to market your products.
I have one client every year share with me on how to market to him and other potential clients. He is awesome because he shares with me FACTS about my target market!
His tips drive how I market and price my products and it reflects in my sales.
What assumptions do you have about your pet photography business clients?
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